Notes
Operational thinking on product commerce, catalog structure, dealer systems and the infrastructure behind product businesses. Written for operators, not for search engines.
When Shopify is enough and when it isn't
Shopify works well for a wide range of product businesses. It also has real limits. Here is an honest read of where the line sits.
What most dealer websites get wrong
Dealer websites tend to fail in the same predictable ways. Here is what the pattern looks like and what actually fixes it.