We do not work to a template. Different projects need different setups, and the engagement should be right for both sides.
For established brands with capital to invest, we usually work on a fixed price or monthly retainer. Clear deliverables, clear timelines.
For smaller players, we can discuss markup on unit cost, revenue share over a defined period, or a combination.
For very early stage ideas, where there is no capital but the person and product are right, we can go deeper. We carry time and risk in exchange for a larger share of the upside once the product is in market. We do not do this often, but we do it.
We never put in our own capital. We do not advance funds. We are not investors. But we are open about how we structure the work.
Tell us where you stand, and we will figure out something that fits.