Lionparts
Role Commerce infrastructure, storefront architecture
Multi-region B2B and B2C commerce infrastructure built for the Lionparts network across the US, EU and Canada — five storefronts on a shared catalog foundation.
Context
Lionparts operates as a powersports aftermarket brand across multiple markets. The challenge was building distinct commerce environments for different channels and geographies while maintaining consistent catalog logic and product presentation across all of them.
Summary
Commerce infrastructure built across five separate storefronts for a powersports aftermarket brand — EU B2C, EU B2B (dealer), USA B2B, Canada B2B and Canada B2C. Each environment was structured for its specific channel and market while sharing a common catalog foundation.
What was built
Five markets, two channel types, a large fitment-heavy catalog, and the operational realities of cross-border e-commerce in the powersports segment. Each storefront needed to work correctly for its specific buyer type without creating a maintenance nightmare across markets.
Approach
Catalog architecture established first — the shared foundation that all storefronts build on. B2B portals structured separately from B2C with appropriate pricing logic, account management and product presentation for each. Market-specific configurations (currency, tax, language) layered on top without touching the core catalog structure.
Deliverables
- — EU B2C storefront
- — EU B2B dealer portal
- — USA B2B dealer portal
- — Canada B2B dealer portal
- — Canada B2C storefront
- — Shared catalog architecture
- — Market and currency configuration
- — Dealer onboarding documentation
Outcome
Five functioning commerce environments with a shared catalog foundation — each structured for its specific market and channel, all maintainable without rebuilding from scratch every time.
Multi-market commerce for an aftermarket brand is not a scaling problem. It is an architecture problem. Build the catalog right once, and adding a new market is a configuration task. Build it wrong, and every market becomes its own project.
The Lionparts commerce infrastructure was built with that principle as the starting point.
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