RJWC Powersports
Role Product development, brand systems, ecommerce, social media
A major powersports aftermarket brand built out through product line expansion, commerce infrastructure, brand systems and a sustained digital and social rollout.
RJWC Powersports ↗
Context
RJWC is an established aftermarket brand for ATV and UTV accessories and exhaust systems. The work spanned product development and expansion, commerce infrastructure, brand consistency and digital distribution — over a sustained engagement that touched most parts of the business.
Summary
RJWC Powersports is a major aftermarket brand operating across ATV and UTV categories. The work included product line development, ecommerce infrastructure build, brand system consolidation and social media rollout — all structured to support both dealer and direct-to-consumer sales at scale.
What was built
A large and growing product catalog with complex fitment requirements, multiple channels and a dealer network that needed separate infrastructure from the direct-to-consumer operation.
Approach
Product development and ecommerce worked in parallel. Catalog structure rebuilt around vehicle compatibility. B2B and B2C channels separated with appropriate product presentation for each. Brand system consolidated across digital touchpoints.
Deliverables
- — Product development and expansion
- — Ecommerce infrastructure (B2C and B2B)
- — Catalog architecture and fitment navigation
- — Brand system development
- — Social media strategy and rollout
- — Dealer portal setup
Outcome
A scalable commerce infrastructure and consolidated brand system capable of supporting continued product growth across multiple channels and markets.
RJWC builds serious performance products for the ATV and UTV segment — exhausts, accessories, and category-specific hardware that the aftermarket demands to be technically precise.
The work ranged from product development input through to the commerce infrastructure that sells it. The two are not separable — a product without a clear catalog structure and the right commerce layer does not perform.
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